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2025-04-28

The 10-Minute UX Audit That Changes Everything

You don't need weeks of research to spot critical UX issues. Sometimes, 10 focused minutes can reveal problems that are costing you thousands of users. Here's how to run a quick audit that actually drives action.

Start with the first-time user flow. Open an incognito browser and try to complete your product's primary task as if you've never seen it before. Set a timer for 5 minutes. Every time you pause, feel confused, or have to think – that's a problem worth fixing. Document these friction points with screenshots.

Next, check your error states. Try to break things. Submit forms with missing data. Use an expired credit card. Click buttons multiple times. How does your product respond? Unhelpful error messages are often the difference between a minor hiccup and an abandoned session.

Finally, run the grandparent test. Could someone unfamiliar with your industry understand what your product does from the homepage? If you need to explain your value proposition, you haven't found it yet.

This isn't comprehensive research – it's triage. But fixing the issues you find in these 10 minutes will improve the experience for every single user who follows.

By making UX audits a regular habit, teams can create a feedback loop that keeps the product experience sharp. These quick evaluations often uncover opportunities for delight as well as friction.

Kasper Lund

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